Several weeks ago those of you who subscribe to the monthly Megayacht News newsletter learned that Megayacht News was now a part of an exciting new online venture called BoaterMouth. BoaterMouth was created to bring together the leading freelance journalists covering all aspects of yachting, from megayachts to yacht charter, watertoys, sailboat racing, you name it. Besides featuring the top writers in the business, the power behind BoaterMouth is its content: about 200 original, exclusive articles per month, many written on a daily basis, amounting to far more than all the marine magazines combined.
Now there’s another exciting development. BoaterMouth has partnered with YachtWorld.com and Boats.com, to syndicate the articles on their sites. Given that YachtWorld.com and Boats.com enjoy a monthly audience of about 3.5 million people, it’s a whole lot more power.
In case you missed the press release that went out this week, here’s an excerpt:
“This partnership recognizes and leads a paradigm shift,” said Ian Atkins, vice president and general manager of Boats.com and YachtWorld.com. “People who love the water are online now, looking for boats and high-quality editorial content to go with them. Teaming up with a crew of 12 writers who have the credentials of the BoaterMouth group is an outstanding enhancement for visitors to our sites — and a privilege for us.”
Boats.com and YachtWorld.com will utilize their established online technology to pair this expanded editorial content with related new-boat and brokerage listings, offering the BoaterMouth team’s writing to an average monthly audience of 3.5 million boating enthusiasts — more than the combined circulation of every U.S. marine magazine.
It’s an exciting time for sure here at Megayacht News. To read the press release in full, click here.
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